( Art Center College of Design 2020)
Instructors: Stephen Serrato, Tyler Paulson

The TypoLA project is a visual identity system for a hypothetical international design conference. It pushes the design profession forward by asking provocative questions and challenging designers to think about the inclusivity and diversity in typography design. Where have all the voices gone in an industry ever-dominated by white men? Typography can be a radical act in this conversation – I deconstructed the English lower case letters “l” and “a”, and rebuilt it in the shapes of different languages to let out a strong voice of the new era typography manifesto.